TWO18 COLLABORATES WITH JORDAN ON DETROIT-THEMED SNEAKER
TRADITIONAL PR | MEDIA RELATIONS
Photo courtesy of Two18.
Two18, a premiere fashion boutique located in Detroit, approached Love publicity about the launch of one of its biggest sneaker collaborations to-date with the Jordan brand. The sneaker which was an ode to Detroit needed to create a buzz about this sneaker through media outreach
Our PR efforts began with researching the local sneaker, fashion and business landscape of the city. We were able to create a curated list of editors, journalists, reporters, producers, and influencers to pitch and share the news. We then created a series of news releases including one about the launch and the second one about the school giveaway. We also assisted with seeding, events and connecting with influencers.
Photo courtesy of Two18.
We received a lot of traction for the release securing top tier press including every news station in Detroit which garnered 1 million impressions. We secured 4 segments on WDIV 4 and was able to secure press in both business, news, and lifestyle publications. In addition, we were able to assist with the sneaker release at the party and in-store and most importantly secure Shoptalk which was the only request of the founder Roland “Ro Spit” Coit.
